What We Do

Two labs helps your brand gain clarity and strategic insight into what you offer, how to communicate your services and strengths, and how to best present yourself. Our goal is to help great businesses thrive through their brands. We design, write, and strategize with you so that you can succeed.

The ultimate goal is for your brand’s Visceral Value to come to life in both the design and function of your messaging.

What We Do

Two labs helps your brand gain clarity and strategic insight into what you offer, how to communicate your services and strengths, and how to best present yourself. Our goal is to help great businesses thrive through their brands. We design, write, and strategize with you so that you can succeed.

The ultimate goal is for your brand’s Visceral Value to come to life in both the design and function of your messaging.

Strategy

Focus the plan for your brand, company, marketing and more.

We embrace strategy as the overarching tool for identifying pathways to defining a brand, communication game plan, messaging and more. It is the art of gathering information, interpreting it with focus and insight, and laying out a plan to accomplish the goal. Establishing a solid framework for your brand makes every subsequent step for your business more fluid and straightforward.

Brand strategy is the process of defining the essential core of a brand and expressing it visually, verbally and through other brand experiences. We believe that finding the Visceral Value of a brand and expressing it consistently is essential to success.

Brand positioning
Naming
Brand architecture
Messaging strategy
Marketing planning
Business development planning
Insights and research

Branding & Design

Realize the ideal visual experience of your company.

Our partners believe in the power of process, and each design project — no matter the size or type — is put through a tried and tested design and development process. This process is rooted in listening, active discovery, research, and refinement.

We specialize in weaving brand stories and implementing them across all touchpoints. To achieve this we generally develop a logo, identity system and brand guide to ensure that everything from your website to your letterhead tells a consistent story. Whether you need a brand built from the ground up, a website refresh, or a one-off print piece, each design decision is made with longevity and overall consistency in mind.

We believe in working collaboratively and wielding design with intention. Our passion for design and personal commitment to exceptional work is what drives us to push your project to the best possible outcome.

Our brand creation and design abilities work hand-in-hand to not only add value to your business, but also help guide you in the direction you most want your business to go.

Brand identity design
Logos
Identity and marketing collateral
Web design & development
UI/UX design
Print design
Digital design
Presentation design
Illustration
Signage

Content

Purposefully and strategically communicate who you are and what you do.

Our approach to content development is that it should be a direct extension of the brand. This is where form and function come together — by elegantly and meaningfully communicating who you are and what you do, with intent.

Crafting a genuine and effective verbal representation of your business isn’t something that happens overnight. It requires understanding, dedication, resources, and written word skills that will initially provide a succinct, accurate description of your company to its potential and existing clients, through your website and marketing materials.

Beyond that, you need to create content that will communicate your products, services, working style, interests, and areas of subject matter expertise. This can be achieved through outlets such as a blog, white paper, or a well-researched SEO strategy that encourages people to visit your website.

Two Labs has the experience and skills you need to strategically approach content creation, or simply to hone your existing materials and make them flawless — all of which will showcase and enhance your professional story and strategy.

Market research and analysis
Copywriting
Editing
Content creation (blogs / marketing / web content)
Messaging
Curation
SEO strategy and implementation

How We Do Things

Two Labs’ process for branding, insights and content development is simple, efficient and gets to the core of the situation.

We begin every project by listening with intent and care. Our primary goal is to uncover and understand the root and authentic essence of our customers and their brands. These aren’t just words that sound nice — we truly want to listen and get to know you and your company.

Once we have discovered who you are and where all we want to take your brand, we look at your competitive environment with intention. By examining your competitive space, we can begin to build your brand architecture.

We then interpret, strategically. This allows us to thoughtfully design your brand and how to communicate what we call your Visceral Value.

A series of back and forth feedback sessions with you on the work we have produced — that do not end until you are satisfied — finally helps to solidify how you are represented, your brand identity, and how you talk about your company going forward.

Furthermore, we can apply our process and design thinking throughout the lifecycle of your brand to help define messaging, content and more over time.

How We Do Things

Two Labs’ process for branding, insights and content development is simple, efficient and gets to the core of the situation.

We begin every project by listening with intent and care. Our primary goal is to uncover and understand the root and authentic essence of our customers and their brands. These aren’t just words that sound nice — we truly want to listen and get to know you and your company.

Once we have discovered who you are and where all we want to take your brand, we look at your competitive environment with intention. By examining your competitive space, we can begin to build your brand architecture.

We then interpret, strategically. This allows us to thoughtfully design your brand and how to communicate what we call your Visceral Value.

A series of back and forth feedback sessions with you on the work we have produced — that do not end until you are satisfied — finally helps to solidify how you are represented, your brand identity, and how you talk about your company going forward.

Furthermore, we can apply our process and design thinking throughout the lifecycle of your brand to help define messaging, content and more over time.

Curious to know more about how our process can help you?