What is a Brand | Two Labs Creative | Brand Strategy Specialists

What is a Brand?

Every day we’re confronted with hundreds — if not thousands — of brands. In the supermarket, for instance, we’re faced with dozens of different choices of water.* How do we decide between these multiple brands of...

Two Labs Creative | Cape-Spear-Authenticity

In Defense of Authenticity

You’ve probably noticed the word “authentic” is thrown around a lot these days. We have authentic connections, authentic leadership, authentic lifestyles, authentic brands. But what does this actually mean if the companies using this...